About

Africa makes the stories.
It never had the platform.

Dreamroom is being built in Lagos, by people who make films, for the audience that has been waiting for them.

Nigeria produces more than 2,500 films a year and Nollywood turns over $6.4 billion. There are 109 million Nigerians online, and the country ranks third in the world for the share of internet use that happens on a phone.

And yet Nigeria's entire streaming market is worth $417 million, on just 2.1 million subscriptions. Prime Video stopped commissioning African originals. Netflix scaled back in Nigeria. In April 2026, Showmax closed after eleven years and roughly $522 million, taking with it the continent's largest local platform.

The reason is not that Africans will not watch. It is that platform after platform has tried to sell subscriptions to a continent raised on advertising, and then left. African audiences have always shown up for free television, and YouTube proved it all over again.

Meanwhile the format built for the phone, microdrama, became a $14 billion category. YouTube launched Shorts Series, Fox signed 25 vertical series a year with Kevin Hart's Hartbeat, and ByteDance launched a free, ad-funded app. But more than 60% of that revenue comes from coins and per-episode payments, so the format went where people can pay, not to Africa.

Dreamroom starts from the opposite premise. Every episode is free. We fund it with advertising that stays out of the way, and an optional dollar-a-month subscription for people who would rather skip the ads. No coins, no unlocks, no cliffhanger paywalls. The stories are African and the audience is global, and a home built for them cannot wake up one day and decide to leave.

2,500

Films made in Nigeria every year

$6.4B

Annual Nollywood revenue

109M

Nigerians online today

2.1M

Willing to pay for a subscription

One home, every format.

Microdrama is the wedge, not the business. We treat generated film as a medium, and every format that follows runs on the same rails, to the same audience.

Now

AI microdrama, vertical, one to two minutes an episode

Next

Live-action microdrama, alongside it in the same catalogue

Then

Short films

Then

Feature films. Two minutes to two hours, in one place

Watch a demo episode

Who is building it.

Adetayo Adebowale

Adetayo Adebowale, who works as Diwizad, is a Lagos filmmaker, creative director and creative technologist with over a decade behind the camera. His credits include work for Toyota, Al Jazeera, Multichoice, the British Council and the World Trade Centre Dubai.

He completed a Director's Residency at Anthill Studios under Niyi Akinmolayan, holds cinematography and producing certifications from EbonyLife Creative Academy, finished the International Sales and Distribution Executive Programme with the Nigeria International Film Summit, and completed Production for TV at the 2026 British Council Film Lab Africa. He directed and produced Colony Red, a Nigerian sci-fi short heading to the international festival circuit.

In July 2026 he contributed to a Cambridge Judge Business School study on AI and Nigeria's creative industries, arguing that African creatives must take deliberate agency in how AI systems learn African cultural reality. That same month the Federal Ministry of Communications, Innovation and Digital Economy invited him to the stakeholder workshop designing Nigeria's National AI Trust, where he argued that Nollywood cannot afford to arrive late to AI the way it arrived late to streaming.

He is not building Dreamroom because he spotted an opportunity. He spent years in the rooms where this problem was being defined, and he is the one who showed up with a solution.

Genfilm Institute.

A platform is only as good as the work on it, so we train the people who make it.

Genfilm Institute trains Nigerian filmmakers in AI-integrated cinematic production: story and craft first, then the tools that let a small team produce at a scale that used to need a studio. The strongest work goes straight onto Dreamroom. Our episodes are written, designed, directed and engineered, not generated.

It is the reason our economics work. An episode costs us $150 and a 60-episode series about $9,000, against $100,000 to $300,000 for a comparable US series. That is 11 to 33 times cheaper, and the people producing it are ours.

Genfilm Institute

Showmax proved you cannot win Africa with a Netflix-shaped business. We are not building a Netflix.

Want to talk?

Press, partnerships, or just curious about what we are building.

hello@dreamroomplus.com